Zeph is a gender-neutral deodorant brand that celebrates the daily rituals of hygiene with a funky twist on a simple, utilitarian design. The visual language for the brand aims to disrupt this gendered space with a simple and nostalgic feel applied to an eco-friendly substrate that differentiates this product from the plastic-lined shelves of the deodorant aisle.
Zeph uses a vintage color palette and a condensed sans serif to hearken to the idealized simpler days of the past. Curated color pairs and a basic pattern motif communicate the scent experience of each variant. A sealing sticker reiterates the scent and ensures a tamper-proof seal while a crest on the lid touts the health- and planet- conscious advantages of Zeph’s formula.
Beginning with dozens of pencil & paper sketches to explore vintage-inspired lettering for the brand's logo, I moved on to a modified-type logo that reinforces the functional & funky modernist feel of Zeph.
